A Website is your most important Marketing Tool

A website is your most important marketing tool in today's digital world. Unless you're of the older generation, think about the last time you picked up a yellow pages to find a business listing or telephone number. In today's digital marketplace, everyone goes to the internet to find information. On Google, or other search engines, you can find almost every business with complete contact information, as well as reviews, GPS directions, social interaction and just about any information you want to know about them or their products.

So why don't you have a website? Is your business primarily word-of-mouth? Do you want more business? As a small business owner, if you have money to put towards marketing, outside of a logo and business cards, your website should be the first thing you concentrate on. It is important to start a digital footprint for your business online, so even before social media, get a website. 

That doesn't mean you have to spend thousands of dollars to get a website. The digital marketplace is available at almost any size budget and small business owners with time & desire can even get a website for free. The main thing every small business should have is at least a 3 page site with a Home page, an about page (or services/products page) and a contact us page. Put good content in text on your site about who you are, what you do, what you sell, and every other detail you can about your business online. Use industry keywords that a potential client might use to search for a business like yours on Google. 

​Don't be intimidated by technology or money. Don't make excuses for why you shouldn't do it and look at a website like the most important marketing tool you should be using right now, and make it happen. If you have questions or need a starter website for your small business, contact us today!