Are you struggling for social media marketing and sale ideas for March? Our last blog we discussed themes, so today build upon your chosen theme and start incorporating specific sales ideas that you put out in your marketing and advertising, including social media, your website, fliers, signage etc.
After you pick your marketing idea, update your website & social media. Consider committing your whole Facebook page to the idea. Put up a St. Patrick's themed header image. Share your promotions in jpgs &/or videos (these get the most views in the news feed). Post non-sales content by posting St. Patrick's Day facts and trivia that feel like part of your theme but isn't shoving another sales opportunity down your client's throat. Remember, social media is in fact social and it's a free marketing avenue.
St Patrick's Day marketing themes can work for small business owners to capture more sales and increase profit from existing and potential clients. If you don't do a lot of marketing or are unsure of what to do, start with some simple St. Patrick's Day themes to entice a potential client or new business. Use your holiday theme in signage, collateral marketing pieces, website, social media, gift certificates, specials and promotions leading up to the holiday as branding support.
St. Patrick's Day themes can revolve around basic traditional Irish or St. Patty's Day elements like:
Watch for upcoming blogs on sales ideas for St. Patrick's Day that include themes listed above and give specific ideas on how to build a promotion around a theme for your small business. If you are a Kansas City business owner and would like to meet to talk about St. Patrick's Day marketing strategies, please contact Jenny Hille!
Do you need a tax time bookkeeper? I hear Kansas City entrepreneurs repeat the same story every year how they give their shoe box full of receipts to an accountant or CPA and grit their teeth waiting to see the bill presented to sort through a year's worth of income, expenses and check registers just so they can file their taxes. Ugh.
Make this the last year YOU do this. This is exactly the reason why we at Biz Boost Consulting advise small business owners to invest a smaller amount monthly to hire a bookkeeper instead of paying the higher rates of a CPA or accountant to do a year's worth of work at year end. It makes cash flow sense to pay smaller amounts monthly at a lower rate for the bulk of your work and pay the higher rate at the end of the year to sort through your bookkeepers financials and tie up loose accounting ends.
If you keep doing the same thing over and over again, you will keep getting the same results. You got into business for yourself to make money. It is your entrepreneurial job to try to grow income and cut expenses. Go big or go home this year! 2018 is your year! #YouGotThis
A website is your most important marketing tool in today's digital world. Unless you're of the older generation, think about the last time you picked up a yellow pages to find a business listing or telephone number. In today's digital marketplace, everyone goes to the internet to find information. On Google, or other search engines, you can find almost every business with complete contact information, as well as reviews, GPS directions, social interaction and just about any information you want to know about them or their products.
So why don't you have a website? Is your business primarily word-of-mouth? Do you want more business? As a small business owner, if you have money to put towards marketing, outside of a logo and business cards, your website should be the first thing you concentrate on. It is important to start a digital footprint for your business online, so even before social media, get a website.
That doesn't mean you have to spend thousands of dollars to get a website. The digital marketplace is available at almost any size budget and small business owners with time & desire can even get a website for free. The main thing every small business should have is at least a 3 page site with a Home page, an about page (or services/products page) and a contact us page. Put good content in text on your site about who you are, what you do, what you sell, and every other detail you can about your business online. Use industry keywords that a potential client might use to search for a business like yours on Google.
Don't be intimidated by technology or money. Don't make excuses for why you shouldn't do it and look at a website like the most important marketing tool you should be using right now, and make it happen. If you have questions or need a starter website for your small business, contact us today!
What's the importance of bookkeeping, you may ask as a small business owner? Bookkeeping helps a small business owner understand the financial state of your company by producing financial reports that allow you to evaluate your profitability or lack thereof. Never under estimate the power of a good Profit & Loss statement.
A Profit & Loss statement will detail out how much revenue you brought in for the period and the expenses that came out for the same time frame. The expenses are listed by expense accounts, so not only can you see if your small business is profitable, but also where you can cut expenses to be even more so.
Tracking details will often times make a project more successful, because you know exactly where you are, and knowledge is power. You may not realize how much you spend at the office supply store until you start looking at the whole month, or possibly the whole year, and if you're trying to increase profitability, you may decide you don't need new fancy colorful file folders and instead will buy manila folders for a cheaper price. It's easier to spend when you don't realize you're in bad shape financially.
Often times small business owners, especially if they're a first-time entrepreneur, don't understand the power of bookkeeping and how they can make it work for them. It is seen as an extra expense that they will pay for when they are making more money, if at all. Filing receipts in a shoe box for your accountant at the end of the year will create a larger bill to pay at once (instead of being spread out over 12 months when doing your bookkeeping regularly), and you don't get the benefit of the data of where your money is going.
If you have bookkeeping questions, or want to talk about how financials can help you run your business better, drop us a comment!
There is cheap and free networking in Kansas City, and as a tool for small businesses, Biz Boost Consulting wants to help your marketing budget by providing a list of some cheap and free networking in Kansas City (metropolitan area) that you can check out if you are trying to grow your business on a shoestring marketing budget.
Make sure you bring plenty of business cards, but try to focus on making 2 or 3 important connections. Don't try to sell everyone at this one event because you're desperate to grow your business, it will appear that way if you start shoving your card into unwanted hands. Don't just look to network with potential clients, also look for referral partners. These are people that deal with your same client, but they aren't direct competition for you. For example, if you're a realtor, a referral partner would be a mortgage broker. Be able to explain who you are and what you do in 30 seconds, and be prepared to listen as much as you talk. Don't dominate the conversation, it's a turn-off to seasoned networkers. Keeping those networking tips in mind, browse the list below of cheap and free networking meetings in Kansas City and the metropolitan area.
1st & 3rd Monday
8:30am to 9:30am
First Watch - 9916 College Blvd. Overland Park, KS 66210
Special Notes: Must order a drink so we can keep the space. 1 person per industry, $50 Semi-annual dues, Bi-monthly social (typically the last Monday of the month at Coach's South off 135th and Antioch from 4:30pm to 6:30pm. BEX provides appetizer, beer, wine, soda, & water.) Find BEX Professionals on Facebook here.
Johnson County Business Networking
Networking & Meeting from 1:15pm - 2:30pm
Tanner's - 14337 Metcalf Ave. Overland Park, KS 66223
Meeting dues are $2.00 cash.
Special Notes: Not industry specific; open to anyone. Find Johnson County Business Networking on Meetups here.
8:45am to 10:30am
Lucky Brewgrill - 5401 Johnson Dr. Mission, KS 66205
FREE meeting - must order a soft drink or coffee. Buffet Breakfast is available for purchase.
Special Notes: Not industry specific; open to anyone. This group is on Facebook and mostly about real estate investment education.
MOVE UP KC Networking
8:30am to 10:30am
Neighborhood Cafe - Waldo, 7531 Wornall Rd. Kansas City, MO 64114
FREE Group, (donations appreciated) & FREE cinnamon roll. Must order a soft drink or coffee. Breakfast is available for purchase.
Special Notes: Not industry specific; open to anyone. Click here to find them on Meetup & Facebook.
Olathe Chamber of Commerce Coffee
9am @ different location each week.
FREE twice without joining.
Visit the calendar on Olathe.org for details.
Kansas City Networking Group
7:00am - 9:00am
Pegahs Resturants - 12122 W 87th St. Lenexa, KS 66215
Must order a drink.
Special Notes: This group only allows 1 person per industry. Annual dues are $60.00. This group is on Meetup, click here.
Do you know of a free networking meeting in Kansas City? Leave us a comment to share with other small business owners.
Virtual Assistants - Small Business Resource...do you know what that title even means? Because virtual assistance is a newer field, brought about by advancement in technology, sometimes small business owners we come in contact with don't really understand how we can solve common small business problems.
For instance, as a baker, you may get a lot of phone calls but a high percentage of sales calls. You don't have enough work or money to justify hiring a full-time employee to sit at your bakery and answer phones & help clients yet, so a virtual assistant (VA) would answer your phones off-site and deliver messages to you while you bake and help the walk-in traffic. Your client gets a human when they call your company, any sales calls are now filtered (call back only those you're actually interested in), and you aren't interrupted in baking and helping clients. Your virtual assistant acts as a professional gatekeeper with a customer service edge. We assess your needs (ie taking orders, answering basic hours and information questions, relay of messages etc.) and assign you a regular professional admin virtual assistant.
Virtual assistants can perform all sorts of administrative support for your small business. Apply the answering phones scenario to answering emails, or data entry, or bookkeeping. Any administrative work you struggle with, don't have time for or simply don't want to do can be farmed out to a virtual assistant for either a flat fee or hourly basis.
Gone are the days where business owners are forced by workforce supply & demand to hire employees, pay taxes on them, and manage them as well. Small businesses can compete with the big boys now because of the new technology today. Get out there and carve out your fortune! Work smart!
Biz Boost Consulting is a Kansas City company made up of virtual assistants who own or have owned businesses in the area they are experts. Biz Boost helps you grow your small business without hiring full time employees.